The Innovator’s Reading List

 
Following is the selection of must-read books for any technology Innovator or Entrepreneur:
 
 

1. Crossing the Chasm – Geoffrey Moore
 
Marketing and Selling Disruptive Products to Mainstream Customers
 

 

2. The Innovator’s Dilemma – Clay Christensen
 
The Revolutionary Book That Will Change the Way You Do Business
 

 

3. Blue Ocean Strategy – W. Chan Kim & Renee Mauborgne
 
How to Create Uncontested Market Space and Make Competition Irrelevant
 

 

4. The Four Steps To The Epiphany – Steve Blank
 
Successful Strategies for Products that Win
 

 

5. Business Model Generation – Alex Osterwalder & Yves Pigneur
 
A Handbook for Visionaries, Game Changers, and Challengers
 

 

6. The Lean Startup – Eric Ries
 
How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
 

 

7. Escape Velocity – Geoffrey Moore
 
Free Your Company’s Future from the Pull of the Past